
The Empowered Consumer: Adapting to Changing Buyer Demands with AI
Companies across industries face new challenges connecting with empowered consumers. Customers have been completely altering their shopping habits in recent months like never before. With shops closed or limited entry, purchasing has shifted to online, loyalty has shifted by industry and brand, safety is paramount, and all of it varies by geography. Learn how best-in-class retailers are using AI and machine learning to identify signals in their data to become truly customer-centric.