2020’s word of the year is likely to be “unprecedented” — which might make us rather nervous as data scientists or analytics professionals. Machine learning is, after all, the art and science of predicting outcomes of upcoming events based on historical data; in a period without precedent, most available data describes a different, bygone world. In this session, we discuss how this affects our ability to build useful predictive analytics models for the current environment and how to ensure that data science and machine learning continue to add business value.

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