How the NY Times uses Machine Learning to create, curate, and optimize social media campaigns with Colin Russel, Exec.Dir. Data Science

Thu. November 04, 2021 @ 11:30 ET

Featured Speaker: Colin Russel, Executive Director of Data Science at the New York Times!

 

For large organizations such as the New York Times, creating and running various social media campaigns for offsite marketing can be an arduous task requiring large amounts of manual effort. This type of conversion-based marketing also often requires invasive pixels or sharing data with external companies which can lead to data privacy issues. In this presentation, Colin will share how The New York Times applied Machine Learning to their own data to create a platform that can automatically create, curate, and continuously optimize our paid media campaigns and social media posts. Colin will share some of the challenges they faced when creating this platform, best practices, and lessons learned.

 

Agenda:

  • 11:30-12:30pm: Featured Presentation
  • 12:30-13:00pm: Your Q&A and interaction

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