Content production, also known as content creation or content generation, refers to the process of producing and contributing information to any media for the purposes of self-expression, distribution, marketing, or publication. Content can take on various formats such as videos, eBooks, blog posts, whitepaperps, infographics, and many more. Content creators include anyone from the traditional marketing professionals to social media influencers and journalists; each type of creator produces content for their specified audience(s).
Although there are many obvious benefits that come from digital content creation for marketing purposes, there also arise some key challenges. An area that often poses a challenge for content creation teams is the lack of time or bandwidth to create enough content, as well as the ability to produce content of wide variety to target a larger audience. Additionally, many users report turning away from poorly generated or displayed digital content; thus, companies must take great care not only in producing large volumes of content, but also in achieving the highest quality feasible. AI has proven to provide significant capabilities for the creation, promotion, and management of content, more fully discussed in our Market Overview.