AI-Enhanced Food, Beverage, and Consumer Packaged Goods (CPG)
Consumer packaged goods (CPG), of which packaged food and beverages are a significant component, consist of those products that are used on a regular basis by consumers and that require frequent replacement or replenishment. Some components of the CPG market include packaged food, beverages, [...]
About AI-Enhanced Food, Beverage, and Consumer Packaged Goods (CPG)

Consumer packaged goods (CPG), of which packaged food and beverages are a significant component, consist of those products that are used on a regular basis by consumers and that require frequent replacement or replenishment. Some components of the CPG market include packaged food, beverages, apparel, tobacco, makeup, and household products. The high amount of market saturation by large brands and low consumer switching costs yields a highly competitive, low margin market in which consumers can easily substitute their product with another alternative product.

Given the ability for consumers to rapidly change preferences, CPG companies need to constantly evolve their product lines and stay aware of global consumer trends. CPG companies are also highly sensitive to supply chain and logistics shocks, fluctuations in prices of supplies and raw materials, changes in the retail markets, inflation and monetary policy changes, and other issues that impact the daily lives of consumers.

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