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AI is playing a transformative role in the Consumer Packaged Goods (CPG) industry, driving efficiency, innovation, and personalized consumer experiences. In this episode of AI Today hosts Kathleen Walch and Ron Schmelzer discuss various ways AI is applied in Consumer Packaged Goods. From product development and innovation to demand forecasting and inventory management and dynamic pricing strategies.
Additionally, AI is helping with supply chain optimization, quality control, and waste reduction.
We also discuss how AI is improving CPG customer engagement. Everything from personalized marketing to sentiment analysis to AI enabled chatbot.