AI continues to have an impact on just about every single industry. Companies are on their AI journey to see how it can help with hypersonalization, improve efficiencies, and help them gain a competitive edge. The Consumer Packaged Goods (CPG) industry is embracing AI in number of ways. In this episode of the AI Today podcast hosts Kathleen Walch and Ron Schmelzer interview Nandini Nandakumar. She is Global Marketing Director for Smirnoff at Diageo.
Nandini shares with us how AI-driven technologies are enhancing areas such as marketing at Diageo and provides specific examples. She also discusses how CPG companies use AI to CPG companies navigate the complexities of integrating diverse data sources—from consumer behavior to market trends—to derive meaningful insights. Additionally, CPG companies stay at the forefront of AI advancements, ensuring that your AI strategies remain agile and relevant to the rapid changes in technology.
However, with any technology, there can be challenges as well. And AI is no exception. Nandini shares some of the challenges her group faces when it comes to AI adoption. To combat these issues it’s always suggested to “Think Big. Start Small. Iterate Often.”