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In this podcast, we interview Matt Gardner who heads digital strategy for the St. Louis Blues professional hockey team (NHL). The St. Louis Blues have implemented an AI-powered Facebook Messenger bot tool to enhance the fan and spectator experience. Matt realized that fans want to be engaged through social media moreso than websites and email. To help increase fan engagement, instead of building something new, they leveraged existing social media channels to have automated interactions with fans using technology from Pico.buzz. According to the linked article, The St. Louis Blues receives over 1,900 chatbot messages weekly from over 1.4 million Facebook and Instagram followers. They are now expanding their pilot program to address a broader range of use cases. Learn more about how Matt and the St. Louis Blues are using AI and chatbot technology and what they see in store for the future.
Show Notes:
- Official St. Louis Blues Website
- How The St. Louis Blues Leverage Facebook Messenger For Fan Communication (Sport Techie)
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